PROJECT
Levi's x Gundam Seed
Introducing our otherworldly collaboration with the iconic anime series. The 12-piece collection synthesizes the futuristic vision of Gundam SEED and the enduring craft of Levi’s.
OUR ROLE
Strategy
Creative Direction
Production
Post-Production
CREDITS
Photo: Kanya Iwana
DP: Michael Cukr
Production: ¡No Problemos!
Styling: Kenyatta Wooten
Earth Alliance-inspired essentials
Our campaign brings the Levi’s × Gundam SEED collection to life through an aspirational visual lens inspired by the show’s eye-catching title sequence. Showcasing the looks through dramatic camera angles and layered compositions set in a minimal space in front of an LED wall, motion-controlled camera movements also help to conjure an arresting futuristic aesthetic. Our campaign embraces the distinctive visual language of Gundam SEED to inspire newcomers and reward super-fans alike.
Creating an arresting aesthetic that honors the distinct visual language of Gundam Seed and it’s super-fans while inviting newcomers into the world through the Levi’s craft.
