PROJECT
Layrite – Brand Refresh
We partnered with Layrite to update and develop their strategic brand and creative plan. In addition to all visual elements, brand voice & story, branded material and environment direction, this initial exploration of all brand elements led to the full re-design of the consumer products, merch, and packaging offering.
OUR ROLE
Strategy
Creative Direction
Production
Post-Production
CREDITS
Art Direction: Edward Davis
Senior Designer: Natalya Sariashvili
Copywriter: Sean Vij
Layrite has cult status with barbers, known for its strong-hold pomade and vintage Americana aesthetic, the brand risked becoming outdated. The task: rebrand Layrite to bridge heritage and modernity—appealing to a new generation without losing the loyalty of its core barbershop community
It started with a simple need for a Pomade that could wash right out your hair and became a Barbershop standard. A classic men’s haircare product-line developed “for Barber’s, by Barber’s” was created by Donnie Hawley, Barber extraordinaire, with the tradition of exceptional quality, using modern standards, and priced fairly.
