Levis x Princess Mononoke
Elevated collaboration through the lens of Levi’s. For Studio Ghibli’s first Princess Mononoke partnership, we connected to fans with a phased launch and engaging point-of-sale celebrating the artistry of Hayao Miyazaki.
OUR ROLE
Strategy
Creative Direction
Production
Post-Production
CREDITS
Photo: Colin Matsui
DP + Editor: Michael Cukr
Production: ¡No Problemos!
Styling: Amber Tally
Awaken Your Forest Spirit
Inspired by the lush and evocative world of Princess Mononoke, we shot our collection in natural settings through an aspirational lens that reinforces an authentic connection to the film.
❝ PRINCESS MONONOKE FEATURES HAND-PAINTED BACKGROUNDS DEPICTING GORGEOUS SCENES IN NATURE, AND THAT’S SOMETHING WE FELT REALLY INSPIRED BY. ❞
– Levi’s Design Team
In Princess Mononoke, nature is as much a character as any of the humans or animals—in fact, some of the characters are themselves living spirits of nature.
Inspired by this, we shot our collection in natural settings through an aspirational lens that reinforces an authentic connection to the physical and emotional landscapes of the film. Using darkness and light as a visual metaphor, we immersed the cast and collection in the lush and evocative world of Princess Mononoke
