Levi’s Strauss & Co.
CASE STUDY
With an increased demand of digital campaigns and partnerships amidst the pandemic, Levi's was looking for external partners to help lead strategy, creative, production and post-production for a myriad of projects ranging from global Holiday campaigns and iconic mid-sized collaborations to product-based Red Tab Sweats Program and smaller subdivisions like Basics, Accessories, and LVC.
OUR ROLE
Strategy
Creative Direction
Production
Post-Production
Levi’s® x Princess Mononoke
Elevated collaboration through the lens of Levi’s. For Studio Ghibli’s first Princess Mononoke partnership, we connected to fans with a phased launch and engaging point-of-sale celebrating the artistry of Hayao Miyazaki.
Levi’s® Give Better
A year’s worth of creative in a single season.
We developed an efficient storytelling device in which we created 7 mini-campaigns and 250 pieces of unique content all from a 2 day shoot that held up to the Levi’s craft standard. GIVE BETTER that continues to lead the season year after year.
Levi’s® Vintage Collection
Built a moving timeline of the historical trucker for Levi’s® Vintage Collection
Levi’s® “Red Tab Sweats”
Launched a new sweatpants collection called 'Red Tab Sweats' casting only Levi's employees during pandemic.
Further showcasing the sweats collection, TH directed five female Levi's employees to create their own UGC while working from home
Levi’s® x Grateful Dead
Collaborated with esteemed artist Chrissie Abbot for the launch of Levi's® X Grateful Dead celebrating two west coast icons
Levi’s® Basics
Tapped photographers Olivia Malone and Robin Harper for Levi’s Basics campaigns
