PROJECT
Levis x Emma Chamberlain
Northern California brand meets, Northern California influencer.
A multi-channel campaign to celebrate Emma Chamberlain’s first capsule collection with Levi’s®. Set in a woodsy Northern California storybook setting the campaign created a charmed atmosphere, graced with the easy warmth showcasing a thoughtfully curated collection. Inspired by where Emma grew up, the experiences and places that shaped her effortless personal style.
OUR ROLE
Strategy
Creative Direction
Production
Post-Production
CREDITS
Photo: Colin Matsui
DP + Editor: Michael Cukr
Production: ¡No Problemos!
Styling: Amber Tally
Taking a cue from Emma's design inspiration, we shot the campaign using the backdrop of Northern California's diverse natural world. From the verdant redwood forest to the foggy bluffs overlooking the Pacific, our locations helped to bring Emma's thoughtfully co-designed collection to life visually.
